Wednesday 15 February 2017

Membership Drive

The past two weeks have been very busy at the Kilmarnock Supper Club and for me in particular.

I have created our profile page in Google and Google Plus, but it took me a while to get my head around the various systems they employ, as there are a lot of pages where you can display your information. In addition to this, the system has created two different profiles for me and I will have to get them merged at some stage.

This year I have started a Company, rather than a Business, and therefore there are different registration processes involved in getting organised for this. But all in all it has been very interesting and I have enjoyed it. This is not the only business that I run, as I am also self-employed under a company called SPiN ADMIN which was started in June of last year for freelance work. It has been an enormous learning curve for me the last twelve months, as I had never run a business before in Scotland, and it was a lot of work to set things up.

You need a Business Registration Name or CRN to utilise advertising outlets like 192.com and Yell.com, and I also wanted to protect my intellectual property for this concept. You also need to send the Registration Certificate to Facebook, along with a copy of the Articles of Association to become verified and get a Company or Business page so it is just as well I had already done all of this!

Up until two years ago, I had never used Twitter before and made some mistakes along the way with my first account. However, it is a fantastic medium for broadcasting blog updates to food companies and followers in the food industry, and I hope they enjoy these updates. I like to tie all of my social media outlets together in order to minimise the work involved, and have to follow a regular plan to stay on top of the sites every week. We now have 168 Twitter Followers!

In the last two days I have scaled back some of the publicity and accounts for SPiN, so that I can concentrate on administering the new accounts I have set up for the Kilmarnock Supper Club on a full-time basis instead.

These include Pinterest, Blogger, Twitter, Instagram and Google Plus - all of which have their place in the world and are great at attracting followers and getting the name of your business recognised.

I have just created an advertisement for the first time on Google which should be starting today, and it will be targetting new members to the Facebook Page from a 40 mile radius around Kilmarnock. Again it is the first time I have ever done this, and took me a while to create the advertisement as there is not a lot of space for words. I am also a stickler for layouts, and had to preview this a few times before I was happy with the final product to make sure it looked okay in the various formats, ie. mobile, desktop and tablet. It can be a fiddly process to complete. I have also registered the Company Name and had it verified so that we now come up in a name search on Google itself - along with some fantastic results for everything else already set up!

The Google Plus pages are now open for reviews and members who have been to our events can provide feedback and a star rating based on their experiences to date. I hope that everyone who can recommend our services would take a few minutes of their time to give us a review!

The blog has already had nearly 900 views, and 7 new members have joined our group in the last week and a half. Five of them came along to the Clubhoose (The Black Cat Cafe) on Saturday last weekend, and we hope they will be back.

The turnout at each of our events is always different as everyone has busy lives and just shows up when they can. It's a nice way of operating as they are not locked into anything in advance, and don't have to pay upfront for tickets, food or transport. I must admit that I enjoy a casual arrangement with everyone, and there have been no problems with this Pay-As-You-Go system to date.


If you are a member of any other groups on Facebook you will notice that they will have rules posted at the top of the page, which must be read and followed when contributing to the page, ie. making comments, or adding posts. I have purposely tried to avoid setting up any rules on our Group page so far, as I don't want to have to tell members how to behave when they are grown adults.I simply expect everyone to be nice and enjoy themselves. So far to date, this system has worked well.

We have a Closed Group which means that only members can write and view comments on the page. This is also the only way that you can view our current Calendar of Forthcoming events! If you want to become a member, then this is the place for you to join up with us!

https://www.facebook.com/groups/TheKilmarnockSupperClub/

All of the members are lovely people, and everyone gets along and enjoys the company. The Saturday venue is always the same, but the events held during the week are always at a different venue. As this is a Kilmarnock Club, most of the restaurants we visit are in the township itself. But with the onset of Summer as the weather improves and the evenings run longer we will travel farther afield.




This is a picture of our Official Facebook Company Page which anyone can read and make comments, and where current members can provide reviews for the General Public to see. Please do not feel obliged to do this if you are a current member of the Group and prefer for your profile as a member to remain private.

https://www.facebook.com/pg/TheKilmarnockSupperClub/reviews

If you have any questions whatsoever, please do not hesitate to email me directly at:

thekilmarnocksupperclub@outlook.com or text my mobile on 07711 584979.

You can join up as a member on our Facebook Group Page and send me a join request anytime:

https://www.facebook.com/groups/TheKilmarnockSupperClub/

Our next event is at the Bar Luca this Friday evening, and on Saturday at the Black Cat Cafe at 2pm.

Best regards always,


Tamara Campbell.